French animation studio, Xilam Animation has appointed Capucine Humblot as the position of head of licensing and merchandising. She will report to Xilam Animation Global Sales Development EVP Morgann Favennec.
Taking over her new role, Humblot will be responsible for supervising Xilam’s consumer products activity across its globally successful properties including Oggy and the Cockroaches, Zig & Sharko and Paprika, besides developing the strategic licensing and merchandise plans for the recently announced spin-off preschool series, Oggy Oggy. She will be based in Xilam’s head office in Paris and commences her role today.
Favennec mentioned, “I’m delighted to welcome Humblot to the Xilam team. Her experience in developing and managing successful product ranges, makes her the ideal candidate to lead our consumer products activity and deliver significant value to our business. I look forward to closely alongside Humblot as she not only builds upon the success of our existing international consumer products offering, but also develops an innovative and engaging range of preschool targeted products to support our exciting new series Oggy Oggy.”
Starting her career at Mattel as assistant product manager on brands including Barbie, Monster High and Fisher Price, Humblot joins from established distributor of games, collectibles and toys, Asmodée where she held the position of brand developer and managed the internal creative team. Prior to this, Humblot was product manager at TF1 Games/Dujardin and handled toys and games for kids, from conception through to production.
“It’s a hugely exciting time to be joining Xilam as the company continues to grow its fantastic slate of content and expand into new areas, including preschool and family content. I look forward to working closely with the team to build upon Xilam’s cross-portfolio merchandise ranges alongside assembling a dynamic product range for Oggy Oggy,” Humblot added.