Sony Pictures Television Asia ups Virginia Lim as VP - content & marketing - AnimationXpress

April 23-2015
Sony Pictures Television Asia ups Virginia Lim as VP – content & marketing

Sony Pictures Television (SPT) Asia has promoted Virginia Lim as vice president – content & marketing. Lim will continue to report to SPT Networks senior vice president and general manager Hui Keng Ang.

Based in Singapore, Lim will oversee a consolidated Asian and English content portfolio, which includes leading general entertainment channels AXN and One, as well as Animax, Sony Channel, beTV and GEM Asia. Specifically, Lim will be responsible for all programming, including original productions and acquisitions, brand marketing and on-air promotions.

“We have streamlined and strengthened our business operations with a consolidated content group, enabling more effective collaboration internally and externally in this rapidly changing and competitive market enviornment. I know that Virginia’s innovative vision will lead and drive further growth in SPT Networks’ content business in Asia,” said Ang.

Lim joined SPT Networks, Asia in 2008 as director of programming for Animax and became vice president of Asian content in 2012. In this capacity, Lim oversaw the programming, marketing and on air promotions for Korean entertainment channel One as well as Animax and Gem.

Prior to joining SPT Networks, Asia, Lim worked with StarHub for over 10 years.