HyperX brings on board, Dele Alli as the new ambassador to strengthen their marketing campaign - AnimationXpress

October 9-2018
HyperX brings on board, Dele Alli as the new ambassador to strengthen their marketing campaign

HyperX, the gaming division of Kingston Technology Company announced the new addition to their line-up of world-renowned ambassadors, the Premier League and World Cup England football star Dele Alli .

Dele Alli

Alli disclosed that he is a big fan of gaming and is quite popular on streaming platform Twitch with 0.12 million followers. He joined other HyperX ambassadors who are also passionate about gaming including the Boston Celtics, Gordon Hayward, Pittsburgh Steelers, JuJu Smith-Schuster, Sacramento Kings and De’Aaron Fox.

“I’ve been a gamer since I was a kid; it’s always been a great way for me to relax away from football. I am very excited to become a HyperX ambassador. I love their product and have been using their products for a while now and becoming an ambassador was the next logical step – it made perfect sense. I’m looking forward to working with them in the future,” expressed Alli.

Alli, who signed a two-year deal with HyperX is set to feature in many of the marketing campaigns planned for 2019.

“HyperX has ambitious plans to become the go-to brand of choice for all gamers, regardless of platform. Whether you play on PC, console or mobile, we’re all gamers. With Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the HyperX family,” commented HyperX – EMEA vice president Paul Leaman.

The company recently expanded its award-winning line-up of PC accessories to focus on the console gamers with the launch of their first cloud for PS4, a Sony licensed gaming headset. The brand also has an Xbox licensed headset, CloudX and most recently launched their first in-ear headset, Cloud Earbuds aimed at Nintendo Switch and mobile gamers.