The new earning report from the company which had been released earlier revealed that there is a surprising threat with Epic Games’ Fortnite, which they estimate covers ten per cent of television screen time in the U.S. In other countries, it seems to be much lower owing to the lower penetration of their service.
The company added, “We earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO.”
Given the numbers provided by Polygon, Netflix has nearly 139 million paying memberships per month (prior to its recently announced increase that’s taking place this year), while Fortnite has over 200 million registered users. However, it will not be fair to compare since Fortnite is a free service with cosmetics within the game which they monetise on, sometimes into the billions. So it could still be seen a valid threat.
That last statement came as a surprise, given that the cable premiere films and television show that the company has invested in, including the final season of Game of Thrones.
Netflix noted it is poised to press forward with its original programming, investing billions of dollars on both films and television shows in a bid to garner more eyeballs.
What remains to be seen is whether Fortnite will grow over the next few months, aside from the minor additions and updates it launched every now and then. We’ll keep you posted.