Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of its preschool kids channel ‘Miao Mi’ in the United States on Amazon Channels, a premium on-demand video subscription service. Miao Mi, the Mandarin edutainment channel created for preschool kids, will be available as a video subscription with Amazon Channels for Amazon Prime members. The launch on Amazon Channels marks CTE’s first presence in the United States beyond the company’s existing markets in Asia and Australia.
Designed for children ages three to six, Miao Mi aims to help kids learn Mandarin in a fun and engaging way. These programs come from well known children’s content producers from China and across Asia.
Programs on Miao Mi will be available in two languages, English and Mandarin Chinese, to cater to all families. People will have the option to choose between the English and Mandarin versions to help facilitate Chinese language-learning. The channel also features Miao Mi Classroom, a Celestial Tiger Entertainment original production which uses animated flash cards and catchy songs to teach Mandarin to viewers.
“We are very excited for the American debut of Miao Mi on Amazon Channels, and Celestial Tiger Entertainment’s first channel launch in the United States,” said Celestial Tiger Entertainment, CEO, Todd Miller. “There is a clear and growing desire among forward-looking parents around the world to introduce their children to Mandarin. Miao Mi addresses an important gap in the preschool educational market and we see global demand for this high-quality, educational and entertaining children’s programming, on demand and across all devices, in Mandarin and local languages. The launch of Miao Mi in the United States is an important step as we expand Miao Mi around the world.”
Amazon Prime members can watch an array of exclusive programs from Miao Mi for $5.99 per month. Programmes include Star Babies, the award-winning animated series inspired by Chinese icons such as Bruce Lee and the Monkey King; Eori, an animated series featuring stories based on Asian folk tales; and Pleasant Goat Fun Class, an educational series, featuring animated characters from the Pleasant Goat franchise.