May 13-2019
APC KIDS appoints License Connection as Benelux agent for ‘KIDS-E-CATS’

APC Kids has partnered with License Connection as the licensing agent for KID-E-CATS in the Benelux region.

License Connection will be responsible for building the KID-E-CATS licensing programme in the region with target categories including publishing, apparel, puzzles and games, stationery, bags and homewares. These new products will support the upcoming range from global master toy partner, Toy Plus, with the first products launching at the end of 2019.

APC Kids managing director Lionel Marty said, “The KID-E-CATS brand has been increasing its European presence following a raft of broadcast and licensing deals including Egmont’s publishing agreement in CEE and the appointment of a growing number of Italian licensees, following the show’s success on channels such as Puls 2 in Poland and Cartoonito in Italy. We are confident this collaboration with License Connection will help us put the KID-E-CATS brand on the map in Benelux where the show airs on Nick Jr, complemented by upcoming product lines from our master toy partner Toy Plus.”

Leading Russian entertainment company, CTC Media, is the brand owner of KID-E-CATS and APC Kids holds global TV & CP distribution rights to the property (excluding Russia, CIS and China). KID-E-CATS is already celebrating consumer products success across Russia, Europe and South America.

License Connection owner Daphne Kellerman added: “We are delighted to have been appointed as the licensing agent for KID-E-CATS in Benelux and see great potential for the brand in the territory. It’s very impressive to see how many partners already joined the adventure of KID-E-CATS and we have noticed it is well-known globally and the demand is expanding.”


KID-E-CATS tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also know no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap – well sometimes!

The series is based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. The third season is currently in production following a commission from CTC last year and series one and two are currently available on Nick Jr internationally in over 170 territories following a deal signed between APC Kids and Nickelodeon International last year.