Digital Media

Kids content and online VOD consumption keeping India hooked during COVID-19 lockdown: BARC India special report
5:00 pm PDT 27/03/2020 By Sharmindrila Paul

BARC (Broadcast Audience Research Council) India and Nielsen jointly launched today, 27 March, a special report- COVID-19 IMPACT: WHAT’S HAPPENING IN THE TV & SMARTPHONE LANDSCAPE, to understand the changes in consumption behaviours of TV and Smartphones, given the COVID-19 pandemic lockdowns. The Coronavirus outbreak has created an unprecedented situation and temporary slowdown all across the globe. With 21 days lockdown in place, as declared by PM Narendra Modi on 24 March, people of India have quarantined themselves at home till … Read More


#ItCanWait and ‘Karo Few, Dekho Zyaada’ reinforces MX Player’s brand
2:00 pm PDT 27/03/2020 By AnimationXpress Team

These are unprecedented times that have befallen us due to the Coronavirus pandemic. In such weird times, the need of the hour is to isolate ourselves and adhere to the lockdown. Normal things like an evening walk, coffee with friends, the joy of driving down empty roads can wait. It can wait. In a bid to inform, educate and stay true to its brand promise of Everytainment, popular OTT platform, MX Player has pulled out all stops to drive home … Read More


Few Indian OTT players to limit resolution at 480p for cellular networks till 14 April
3:00 pm PDT 26/03/2020 By AnimationXpress Team

The COVID-19 pandemic has resulted in unexpected situations in the country, with PM Narendra Modi announcing a 21-day lockdown on Tuesday to curb the spread of Coronavirus. The lockdown has seen a spike in online video consumption especially on mobile networks. Not only social media companies like Instagram and Facebook, but even OTT platforms are witnessing high traffic that’s creating a strain on internet supplies all across. Hence, the digital Industry giants like Disney India, Netflix India, Facebook, Google, Amazon … Read More


MX Player hauls big at The App Annie Top Publisher Awards
1:00 pm PDT 26/03/2020 By AnimationXpress Team

MX Player has emerged victorious as one of the ‘2020 India HQ Top 10 Overall Publishers by Downloads’ category at the App Annie Top Publisher Awards. It also ranked one in the ‘2020 Indonesia Top 10 Entertainment Applications by MAU’. Since it forayed into the Indian OTT landscape, MX Player has become a force to reckon with its vision of offering a holistic entertainment platform to its users.  Be it offline video playing capabilities, India’s largest library of over 1,50,000 … Read More


Netflix to lower traffic by 25 per cent to reduce load on internet providers in India for a month
1:00 pm PDT 25/03/2020 By AnimationXpress Team

Netflix announced yesterday, 24 March, that it is lowering its traffic on network providers by 25 per cent in India for a period of 30 days.  Netflix made this announcement after a similar decision was taken for the European market, in order to reduce the congestion on internet pipelines due to home quarantine of most people in the country as a result of the COVID-19 pandemic. Netflix Content Delivery VP Ken Florance said in an official statement,  “Given the crisis, … Read More


MX Player launches ‘Data Saver Mode’, an initiative to lessen broadband strain in India amidst the Covid-19 outbreak
11:00 am PDT 25/03/2020 By AnimationXpress Team

Amidst the Coronavirus pandemic, there has been an unparalleled increase of internet usage with the complete lockdown in action in India and limited outdoor entertainment. Being a responsible brand, MX Player has launched ‘Data Saver Mode’ as an initiative to reduce internet overload on infrastructure across the country. This mode is now set as the default setting on all mobile devices, and restricts its streaming on mobile devices to a lower resolution (480p instead of 1080p). Internet traffic has accelerated … Read More


COAI asks OTT players to lower resolution to reduce burden on internet during Covid-19 quaratine period
9:00 pm PDT 24/03/2020 By AnimationXpress Team

Cellular Operators Association of India (COAI) has urged the telecom department and OTT platforms such as Netflix, Hotstar, Voot, Amazon Prime Video, YouTube and others, to lower the streaming resolution to reduce the burden on the networks, as online VOD consumption has spiked with people staying quarantined at home due to the coronavirus pandemic. “We believe that during this critical time, it is absolutely essential for the streaming platforms to cooperate with TSPs to manage traffic distribution patterns which are … Read More


Amazon announces free kids’ content for all customers worldwide
1:00 pm PDT 24/03/2020 By AnimationXpress Team

For kids, this season is definitely a house arrest, but Amazon Prime Video is making this home stay easy by opening up free streaming access to more than 40 children’s series (including Amazon Originals) previously available only with a Prime subscription to all of its customers, worldwide. In the U.S., select seasons of PBS KIDS favorites available for free include Arthur season 10, Caillou S1, Cyberchase S1, Daniel Tiger’s Neighborhood S1 & S2 and Dinosaur Train S1 & S2.  The … Read More


Pixar’s ‘Onward’ to release early on Disney+ and other digital platforms
12:30 pm PDT 24/03/2020 By AnimationXpress Team

Disney has announced that its latest Pixar animated movie, Onward, will be getting an early release for digital download and will hit Disney+ in the U.S. on 3 April. The film premiered in theaters on 6 March and earned rave reviews from audiences. Last weekend already saw one of the worst box office returns in the past two decades, with the entire industry bringing in just over $55 million dollars. Onward led that pack, grossing $10.5 million in the US, … Read More


Disney+ India launch pushed due to IPL postponement for Covid-19 outbreak
12:00 pm PDT 20/03/2020 By AnimationXpress Team

The Coronavirus outbreak has created a major disruption in the world, including all segments of media and entertainment besides cancellation of major events. And it seems like Disney+ fans in India have to wait a little longer! Due to the Covid-19 pandemic, the launch of Disney+ in India has been stalled. Slated to debut in India on 29 March via Hotstar, the launch has been paused temporarily and the new date has not been revealed yet.  The Walt Disney Company APAC … Read More


‘The Willoughbys’ adaptation to premiere on Netflix next month
2:30 pm PDT 19/03/2020 By AnimationXpress Team

Netflix announced on Twitter a release date for its adaptation of The Willoghbys, which is based on the Lois Lowry children’s book of the same name. The story follows the Willoughby children, Tim, Jane and twins Barnaby A and Barnaby B, four youngsters with neglectful parents. The Willoughbys features the voice of Will Forte as Tim, Alessia Cara as Jane, Vincent Tong as the Barnabys, Martin Short as Father Willoughby, Jane Krakowski as Mother Willoughby, Ricky Gervais as The Catt, … Read More


‘Parasite’ to stream on Amazon Prime Video from 27 March
12:30 pm PDT 18/03/2020 By AnimationXpress Team

After the big haul at the Oscars, Parasite by Bong Joon-Ho will now be streaming worldwide on Amazon Prime Video from 27 March, the OTT platform announced.  Parasite’s popularity soared after this South Korean film won the Best Film, International Feature Film, Original Screenplay and Director award at the Academy Awards this year. The movie has also gathered a large fan following in India, becoming one of the most successful films of 2020.  As the world is witnessing a major … Read More