Digital Media

#FeatureFriday: Has the advent of OTT platforms opened the frontiers of high-quality VFX in India?
7:00 pm PDT 12/04/2019 By Parth Kaushik

Over the top content players have steadily carved their way into the media and entertainment space with a growth of 50 per cent in digital subscription in the year 2018. By 2020, the consumers of the OTT space are expected to rise up to four million according to FICCI report. Reason? For one, it’s the availability of advertisement-free and niche content any time at any place. And falling data charges only make it more viable as the consumer base increasingly … Read More


VOOT aims to reach 100 million MAUs with diverse business models, one of them being VOOT Kids
1:00 pm PDT 08/04/2019 By Sharmindrila Paul

Viacom18’s digital video-on-demand streaming service and India’s second largest AVOD OTT platform, VOOT has recently celebrated its third anniversary with 100+ billion minutes of watch time. Promising to offer quality and myriad content in the digital ecosystem, VOOT now aims to reach 100 million monthly active users (MAU) within the fiscal year. Currently driven by an advertising supported video-on-demand model, VOOT will continue to build scale by soon diversifying from one business model of AVOD to four – VOOT AVOD, … Read More


ZEE5 rolls out customised campaign for Pakistan and Bangladesh
11:00 am PDT 18/01/2019 By AnimationXpress Team

Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets. Close on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora, ZEE5 today rolled out a customised campaign, titled Share the Love for two important neighbouring markets, Pakistan and Bangladesh. Exuding the same playfulness as hashtag DilSeDesi and crafted by ZEE5 with Publicis Capital, … Read More


Are vertical videos the future?
5:00 pm PDT 30/11/2018 By Parth Kaushik

In 2017, 320.57 million people in India accessed the internet through their mobile phone. In 2021, this figure is projected to amount to 462.26 million mobile phone internet users. Undoubtedly, Indians are gobbling up content, especially, video entertainment content, like there is no tomorrow. When you access your smart-phone, like billions of people do, how do you hold your phone? Do you hold it vertically or horizontally? Do you find it slightly off-putting to have to hold it horizontally? If … Read More


WeChat teams up with overseas developers to expand mini games ecosystem
2:30 pm PDT 20/11/2018 By AnimationXpress Team

A mobile app with over one billion active users, WeChat has become one of the world’s biggest social networks. WeChat mini games has been showing its potential as a key business with over 310 million users. The seven-day user retention rate of some popular mini games rocketed to 45 per cent, exhibiting effective user accessibility and game feature APIs. The social networking site provides ways to attract users through social media sharing, advertisements and redirects from mini apps to mini … Read More


WhatsApp employs Komal Lahiri as grievance officer in India to curb fake news
3:30 pm PDT 24/09/2018 By AnimationXpress Team

Finally, the wait is over! WhatsApp has updated its website to reflect the appointment of a ‘Grievance Officer for India’ which will help to curb fake messages. WhatsApp’s contribution in India, has been outstanding, as the fastest and most used social software. It opens up the platform for free messages, voice calls or video sessions. Despite that, the app has witnessed a lot of hindrances, one of which is aggressive messages. To restrain that problem, WhatsApp has appointed a new … Read More


Disney developing a string of stand-alone series around Loki, Scarlet Witch and others, for its streaming service
12:00 pm PDT 19/09/2018 By AnimationXpress Team

Marvel fans might be treated with a string of new series around the Earth’s Mightiest Heroes as Disney prepares to launch its upcoming streaming service. (as Variety reports) The entertainment giant is in early development of an ambitious plan for a number of series centered on popular characters from the Marvel Cinematic Universe such as Loki, the Scarlet Witch, along with other beloved superheroes who are yet to appear in their own standalone movies. Though Marvel and Disney has not … Read More


Indian kids’ content and YouTube, a success saga
12:00 pm PDT 21/08/2018 By Yugandhara Shete

With the growing digitalisation, kids these days are well versed with the functioning of mobile phones, laptops or any electronic device. A crying baby gets quiet on seeing the shining, beaming screen of mobile phone. Surely, this is not good as a habit, but with some form of introduction to digitalisation, these kids are exploring new platforms and taking a leap in the digital world from a very young age. YouTube being the favourite digital medium amongst kids and parents … Read More


Snapchat brings a new filter for ‘Harry Potter’ fans
11:00 am PDT 01/08/2018 By AnimationXpress Team

The boy who lived, the wizard who defeated the ‘dark lord’, our beloved Harry Potter gets a tribute from Snapchat on his birthday, which falls on 31 July. Snapchat is celebrating the wizard’s birthday with a new filter, and it is fun for the quidditch lovers. The app has released a program that lets your bitmoji represent your Hogwarts house. These bitmojis will fly around the screen, being every bit the magical game we love. Snapchat’s fondness for pop culture … Read More


Catch all the ‘Pokemon’ digital manga from Viz Media
11:00 am PDT 30/07/2018 By AnimationXpress Team

Viz Media launches the digital library of Pokemon manga titles. The release roll-out began last week and will continue each month through the start of 2019 on Viz’s official website, the Viz Manga app, and partner platforms including Nook, Kobo, Kindle, iBooks, comiXology and Google Play. “The bestselling Pokémon Adventures have captivated readers of all ages. This extremely popular series features action-packed story arcs inspired by the video games. We’re thrilled to now offer fans access to their favorite stories … Read More


Genius Brands Network to launch on OTT platform, XUMO
11:00 am PDT 23/07/2018 By AnimationXpress Team

Genius Brand Network, the kids’ content creator will launch on the XUMO OTT platform. It will include both the Kid Genius Cartoon Channel and Baby Genius TV. The deal will see Genius Brands Network reaching 80 million US households. “Nearly 20 per cent of our millions of viewers, including my own kids, watch the kids and family channels on XUMO, so it is important that we continue to offer the widest range of quality and entertaining content for our young … Read More


‘Lottie Dottie Chicken’ to hatch on YouTube channel in the UK and the US
11:00 am PDT 06/07/2018 By AnimationXpress Team

Digital kids network and WildBrain have inked a global agreement with animation studio Bromelia Productions for its brand Lottie Dottie Chicken. Aimed at kids between six months to five years of age, the series was launched on YouTube in 2006, featuring animated music videos and nursery rhymes and in 2016; it launched the spinoff series Lottie Dottie Mini. The deal will see WilBrain manage the brand’s English-language YouTube channels and launch the first season of the 26 x 12 minute mini-series … Read More