BARC India launches enhanced software application, YUMI Analytics
5:00 pm PDT 29/06/2020 By AnimationXpress Team

India’s only television measurement company, Broadcast Audience Research Council (BARC) India, has announced that it’ll complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July.  With this, BARC India intends to offer an enhanced experience and more holistic data generation and analysis. With modules that are more flexible, customisable, and designed to be performance oriented with a more intuitive approach, YUMI Analytics gets us a step closer to the idea in mind. Starting July 2020, … Read More

Kids sector grows to 9 per cent in week 20: BARC India
5:00 pm PDT 29/05/2020 By Sharmindrila Paul

As India enters the ninth week of lockdown, the kids sector has grown by 2 per cent in week 20 (16 to 22 May) from 7 per cent to 9 per cent. Throughout the lockdown period, the sector has shown consistent growth and performance.  Highest viewership has been recorded between children between two to 14 years during the Non-Prime Time (NPT) with 24 per cent growth than the pre-COVID period in week 20. Overall kids viewership growth in NPT stands … Read More

Airtel Digital TV join hands with EPIC ON to bring ‘Malgudi Days’ to homes
5:00 pm PDT 15/05/2020 By AnimationXpress Team

DTH service provider, Airtel Digital TV today has inked a unique content partnership with IN10 Media Network’s OTT platform EPIC ON to bring the nostalgic series of Malgudi Days to over 16 million homes across the country. Under this deal, Airtel DTH customers can enjoy the timeless series on their television. Commenting on the collaboration, Airtel DTH marketing head Aashish Ahuja said, “As a brand we are always innovating to delight our customers with a rich bouquet of content. We … Read More

MCOF asks government relief for last-mile cable operators
4:00 pm PDT 04/05/2020 By AnimationXpress Team

Due to the ongoing COVID-19 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar proposing its for long-term relief and transformation of the last-mile cable operators. MCOF president Arvind Prabhoo stated in the letter, “Like all other businesses, we too are impacted adversely due to lockdown and economic slowdown. In fact, the impact on us is more severe, since our services including broadband have been classified, and as essential … Read More

TRAI recommends structural reform in BARC India to improve credibility of TV ratings
4:00 pm PDT 28/04/2020 By AnimationXpress Team

The Telecom Regulatory Authority of India (TRAI) has recommended changes in the television measurement and rating systems review. The regulatory body has advised structural reform in the present body of Broadcast Audience Research Council (BARC) India, the official currency on television measurement. It has stated that the changes are required to mitigate the potential risk of conflict and increase credibility and transparency of TV ratings. The industry watchdog has also advised changes in the composition of the board of BARC … Read More

Sony YAY! brings a fresh- dose of entertainment for kids through “What’s your Summer Plan?” campaign! 
1:00 pm PDT 21/04/2020 By AnimationXpress Team

Turning three this April, kids channel, Sony YAY! has surprises planned for kids during this summer which coincidentally coincides with the COVID lockdown. The broadcaster continues to add on to its expansive multi-genre and multilingual offering, and has grown from being a challenger brand to one of the most watched channels in the kids space. Through a tailor-made summer plan for their young viewers, Sony YAY! is coming up with a fresh dose of entertainment throughout summer months, with an … Read More

POGO inks deal with DD National to simulcast ‘Chhota Bheem’
1:00 pm PDT 17/04/2020 By AnimationXpress Team

Homegrown kids’ entertainment channel, POGO has partnered with public service broadcaster Doordarshan to simulcast Chhota Bheem, on DD National.  Being a popular animation show, Chhota Bheem has a huge fan following across and beyond the country. Now superhero Bheem will come all the way from Dholakpur to entertain kids every afternoon on DD National from 17 April to 3 May 2020. WarnerMedia Entertainment Networks in South Asia managing director Siddharth Jain said, “These are challenging times and we believe that … Read More

Disney India curates 100 hours of fresh content for kids
11:00 am PDT 16/04/2020 By AnimationXpress Team

Disney is all ready to bring back cheer and joy to kids in this dull time. The company’s kids channels in India are bringing in freshly curated content to entertain kids this summer. The line-up promises 100 hours of fresh content introducing kids to new stories in addition to their existing favourites across all the channels, including Disney Channel and Hungama TV. In keeping with the current scenario, where kids are looking for a friend who engages and interacts with … Read More

MIB requests broadcasters and cable operators to continue uninterrupted service during COVID lockdown
12:00 pm PDT 13/04/2020 By AnimationXpress Team

The Ministry of Information and Broadcasting (MIB) has urged all the broadcasters, DTH providers, MSOs and LCOs to continue to provide uninterrupted services to their respective subscribers and cooperate with other players within the distribution chain. This request comes in the interest of the viewers and larger public safety during this  pandemic. “It will be appreciated by all concerned stakeholders that at this critical juncture, this steady flow of information and keeping the public engaged inside their homes with programmes … Read More

Star India postpones Disney HD launch
1:00 pm PDT 11/04/2020 By AnimationXpress Team

Star India has deferred the launch of five channels, including Disney Channel HD till further intimation. The coronavirus pandemic and the resultant impact on TV broadcast business is believed to have forced Star to put the launch of these channels in abeyance. The channels including Disney Channel HD, Vijay Music, Star Sports 3 HD, Star Gold 2 HD, Star Movies Select were announced in January’s RIO. Disney Channel HD was scheduled for launch on 1 March, while other channels were … Read More

Non prime time is the new prime time for kids channels during COVID disruption period: BARC report
8:00 pm PDT 03/04/2020 By Sharmindrila Paul

The COVID-19 lockdown may have hit life hard across the globe, but it has boosted media consumption patterns worldwide.  After launching a special report, COVID-19 IMPACT: WHAT’S HAPPENING IN THE TV & SMARTPHONE LANDSCAPE on 27 March, BARC (Broadcast Audience Research Council) India and Nielsen released another report, CRISIS CONSUMPTION: AN INSIGHTS SERIES INTO TV, SMARTPHONE & AUDIENCES (second of the same edition) on 2 April, to track the changes in consumption behaviours of TV and Smartphones in the last … Read More

Nickelodeon offers new dose of entertaining content to make home-arrest better for kids
8:00 pm PDT 01/04/2020 By AnimationXpress Team

The entire country is undergoing a 21-day lockdown and this social distancing in order to combat Covid -19 has bound millions of kids to their homes. As one of the leading kids broadcasters, Nickelodeon is all set to offer fresh content to kids and parents providing them a high dose of entertainment. Nickelodeon has thus announced a new content line-up to its already popular programming catalogue. As per kids’ demand for all new episodes of their favorite toons, Nick and … Read More